Introduction to growth marketing




pooja ahluwalia

Chief Marketing Officer

Date and Time
Tue, March 24, 2020
4:00 PM – 5:30 PM CET

Get an intro to growth marketing, learn how to set up the right tools and why validation should be part of your marketing strategy.

about this event.

As we move forward through uncertain times, we applaud your efforts to continue developing, even if it's from inside your homes. That's exactly why the upcoming female factor masterclasses will take place online - we invite you to learn, grow & connect with like-minded individuals, no matter where you are. Participants will receive a link to enter the virtual space.

what is this masterclass about?

The purpose is for the attendees to walk out from the masterclass with a clear idea about what growth marketing/hacking is and how to adapt their current marketing strategy to align with a growth mindset. Within the masterclass we will go through the first steps you would need to take in order to kick off your growth plan.

who will you learn from?

Pooja is the Chief Marketing Officer at TheVentury and lecturer at the University of Applied Sciences in St. Pölten, where she leads a Digital Marketing course. She started her career in the media & music industry, where she worked for Sony & Universal Music for five years. Pooja holds a master’s degree in Management, Organization & Governance from the London School of Economics. She joined TheVentury as a Growth Hacker in 2016, where she developed her skills in Performance & Content Marketing. She also volunteered as a Content Manager for AustrianStartups for two years. Pooja is also a Growth Marketing mentor for the female factor, Startup Live and ELEVATE. She supports startups with their marketing strategy and helps them understand how to use marketing techniques to validate their ideas and gain traction.



what you can expect from this masterclass?

Understand how growth marketing is different from traditional marketing and learn about different tools and their benefits. Brainstorm growth ideas for your product/service and learn how to turn them into hypotheses that can be tested.

who is this masterclass for?

Women with some experience in Digital Marketing and an open and curious mind towards new techniques!

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