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Writer's pictureMarta Llobet

ever considered a career in fintech? here's what to consider

Updated: Nov 7

Are you curious about the fintech industry but unsure if it's the right path for you? The fintech industry is evolving rapidly, offering exciting opportunities for women to thrive and make an impact. In this article, we uncover key considerations for women contemplating a career in fintech, guided by insights from Karin Turki, Chief Marketing Officer at CONDA, Europe’s leading crowd-investing platform connecting startups with international investors.


"This sense of acceptance and support for all employees, regardless of their personal circumstances, truly sets any company apart and makes it a joy to be a part of." - Karin Turki

5 considerations for women in fintech


1.  look for a (truly) inclusive culture:

A strong company culture is crucial when choosing your career path, particularly in fintech. Seek companies that genuinely foster diversity and inclusion, ensuring that your voice is heard and respected. "This sense of acceptance and support for all employees, regardless of their personal circumstances, truly sets our company apart and makes it a joy to be a part of," she says, regarding her experience at CONDA.


2.  seek a workplace that prioritizes work-life balance:

Juggling professional responsibilities and family life, she emphasises the importance of a company that fully embraces work-life balance. “As a working mother, I appreciate the unwavering support provided, enabling me to balance my professional responsibilities with my role at home seamlessly,” she notes, reflecting on her time at CONDA.


3.  explore development opportunities:

Reflecting on her professional journey, she underscores the value of seeking external support, particularly through business coaches and programs aimed at fostering harmony and efficiency within management teams. "For instance, the female factor program, which focuses on empowering women in leadership, was enthusiastically embraced," she shares.


4.  find a role where women's voices are heard:

In an industry historically dominated by men, it should be the standard for workplaces to celebrate women for their unique perspectives and contributions, rather than considering it an exception. She applauds how at CONDA, for instance "Every woman is inherently strong and empowered, leaving no room for doubt or hesitation."


5.  look for a collaborative work environment:

Overcoming professional challenges is much easier when you’re supported by a collaborative team. Karin says that at CONDA, "Whenever I've needed advice or assistance, there have always been supportive colleagues ready to lend a hand." This nurturing and dependable atmosphere empowers individuals to confront challenges with confidence. "There's never been pressure about where or when I do my job—it's all about trust and flexibility," she adds.



empowering your career in fintech


A career in fintech is challenging but rewarding, with ample opportunities for growth. As Karin aptly puts it, “the finance industry is tough but incredibly fascinating and, most importantly, vital.” While the journey may not always be easy, finding a workplace like CONDA, where women are valued, respected, and given equal opportunities to thrive, can make all the difference. Karin's journey serves as a testament to the fact that with determination, perseverance, and the right support system, women can not only excel but also lead the way in shaping the future of this industry.



about Karin:


Karin Turki is a seasoned professional in the fintech industry with a deep commitment to her field. As the Chief Marketing Officer at CONDA since its inception in 2012, Karin's journey is marked by resilience and adaptability. With a focus on fostering inclusivity and empowerment, she wants to encourage more women to consider a career in the fintech industry, highlighting the opportunities for growth and the importance of trust and flexibility.


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