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WETHEBRANDS_

Christoph Baumann

COO & Co-Founder
WETHEBRANDS_
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💼

Consulting, E-Commerce, Acceleration / Incubation / Innovation

🌍

🏢

Austria

English, German

Startup

📈

(Co-)Founder

available for this batch

"Opportunity is often missed because it comes dressed in overalls and looks like work."

empathy passion excellence
Christoph can support with:
Budgeting / controlling Data analytics & business intelligence Goal setting and scheduling Leadership skills Smart working & productivity / time management Starting a business / project / side-hustle Team management & leadership Mindfulness / spiritual well being
Christoph's work experience:
Consulting E-Commerce Acceleration / Incubation / Innovation (Co-)Founder C-level executive Manager Consultant Freelancer Employee Board member Owner Coach / Trainer Startup Multinational (>1000) Austria

Christoph is the COO and Co-Founder of WETHEBRANDS_, an e-commerce company that specializes in growing and acquiring profitable online brands. He leads a global team of over 50 people, managing sales and supply chain across multiple channels like Amazon, Walmart, and Shopify. His expertise isn’t just in operations; he’s also a skilled leader, helping his team grow and succeed.


Alongside his work at WETHEBRANDS_, Christoph co-founded Postando, a postcard app and marketing platform, in 2016. The app has been a hit, with over 800,000 downloads and big-name clients like Lufthansa City Centers.


Before diving into the startup scene, Christoph worked at Mondi Group for seven years, where he gained valuable insights into the differences between corporate and startup environments. This experience helped him understand where his true passions lie.


Outside of work, Christoph enjoys connecting with people and sharing ideas. He's also into ice baths, meditation, and sports, showing his commitment to both personal and professional growth.

Christoph is open for:
becoming a sparring partner 🤝 grabbing an occasional coffee ☕ coaching 🏆 some brainpicking 🧠 doing regular check-ins ✅ support for specific projects and events 🤓 connecting and networking 🛜 becoming an accountability buddy for goals and achievements 🎯
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Check out our FAQ below or drop us a line, we're answering all your questions.

  • Does the mentoring program cost anything?
    Nope - but you do have to be an inner circle member at the female factor. The membership starts at 1 € a day. For more info visit our membership page.
  • Can I apply for more than one mentor?
    Yes, you can apply for up to three mentors. Please note, every mentor requires a personalized motivation letter.
  • I'm having trouble deciding who to apply for, how do you pick a good mentor?
    That all depends on your career goals for the upcoming months- so ask yourself where do you want to be in half a year or year from now. Do you want to expand your company in a certain field? Start your own company? Or side business? Do you want to gain a particular skill set? Or maybe you want to move up within your corporation? Choosing a good mentor FOR YOU depends on a lot of things. But we’ve seen that a good mentor mentee relationship and successful outcomes mainly depends on good chemistry aka. you two get along and that the person can give you relevant advice and know-how that will help to excel in YOUR personal career. So ask yourself: “Will I vibe well with this person?” “How is their career and experience relevant to mine?” “How will it help me get to where I want to be in a certain period of time?” "How could my mentor actually benefit from my knowhow and skillset?"
  • How long is the mentoring program?
    The official mentoring period is for half a year. The current mentoring batch is running until December 2024. The fall batch will have applications open in October, and the batch itself will run from November 22, 2024 through to May 2025. However, some of the mentors will still be happy to support you after that period or even become friends.
  • Can I apply for a mentor who lives in another city?
    Absolutely. We encourage you to apply for mentors in other cities as well, especially if you have a certain goal, eg. expanding or establishing a business there or looking for a job in another country or if you're eager to get to know another culture.
  • How can I become a mentor myself?
    If you feel you would be a good fit, you can reach out to us here.
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