gina nicolini

Gina is a Berlin based Creative Strategist and Creative Director at TikTok's in house creative studio ""Brand & Creative Studio"", with multiple years of experience across the industry.

As a Creative Strategist she transforms marketing objectives and audience insights into inspiring creative briefs. And in her role as Creative Director she brings these briefs to life. Gina studied English language and literature and Philosophy, and went to Henri-Nannen school of journalism.

After a few years years as a writer, she left her life as a journalist behind, moved to a different city and transitioned into brand, creative and strategy.

She loves building things – furnitures, brands, campaigns, relationships.

If you need someone to talk to about getting into the creative industry. Or what it takes to become a strategist. Or if you want to make a change but you don't know where to start. Or you just want to bounce ideas and thoughts, Gina would love to support you on your path.

Gina speaks openly about mental health, especially depression, ADHD, ASS, and burnout. And dogs. Especially her stray from Bulgaria.