maria bichl

Maria Bichl is an international marketing and growth leader with 15+ years of experience building brands, launching businesses and driving growth across Europe and global markets. Her career spans PropTech, TravelTech, FinTech, SaaS and e-commerce, with a particular focus on go-to-market strategy, brand building, commercial growth and international expansion.

Maria has held senior leadership roles in entrepreneurial start-ups and scale-ups including Runtastic, OYO Vacation Homes, Belvilla, Cellum and infinitSpace. She brings a broad commercial perspective across marketing, sales and business development, and has built and led teams, launched new markets and developed go-to-market strategies in fast-moving, international environments.

Today, Maria works as a Fractional CMO and marketing advisor, partnering with ambitious companies on brand, positioning, go-to-market strategy and sustainable growth. She is particularly interested in the intersection of marketing, technology and AI, including how businesses can use AI and Generative Engine Optimisation (GEO) to strengthen their visibility, positioning and relevance in an increasingly AI-driven search landscape.

Alongside her corporate career, Maria is the founder of one of Austria’s established women’s networks, which she has built from scratch over more than a decade and which now brings together 16,000+ members. The network focuses on meaningful relationships, participation, professional development and creating opportunities for women and mothers at different stages of their lives and careers.

As a mentor, Maria enjoys helping women navigate career transitions, step into leadership, strengthen their personal brand, define their professional positioning and turn their experience and expertise into new opportunities. Her mentoring approach combines strategic thinking, practical experience and an honest, entrepreneurial perspective.