Pavlina Popova is a freelance consultant specializing in digitalization and innovation. With over 8 years of experience in the German payment and banking industry, she has held various positions, including pricing and strategy consultant, business development in a B2B2C fintech (viafintech), and project manager for digital payments and innovation at German savings banks (Sparkassen). She co-hosts the podcast "Digital Banking News," which targets German regional banks, offering clear insights into digital banking trends. Currently, she is delving deeper into organizational development, the future of work, and the question of how to integrate AI and human power to create more purposeful and efficient organizations. Pavlina's expertise extends beyond her professional endeavors; having navigated male-dominated spaces, she offers coaching in self-esteem, assertiveness, and navigating professional challenges. In her free time, she enjoys baking cupcakes, running, and volunteering.