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Adidas

Silvia Raccagni

Gaming Marketing Director
Adidas
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💼

🌍

🏢

📈

Consumer Goods / FMCG, Entertainment, Event Management, Marketing / Communications / PR / Advertising, Sustainability & CSR

Germany

English, French, Italian, Spanish

Multinational (>1000)

Manager

c-level

“Happy to elaborate on my motto in our first session!"

accountability motivation passion
Silvia can support with:
Decision-making Agile development / project management Risk-taking Brand development & communication Copywriting / blogging / writing skills / storytelling Intercultural communication Interpersonal skills Leadership skills
Silvia's work experience:
Consumer Goods / FMCG Entertainment Event Management Marketing / Communications / PR / Advertising Sustainability & CSR (Co-)Founder Investor Startup / Scaleup One-woman business Micro-business (<10 employees) Small business (10-50 employees) Multinational (>1000) Public institution NPO / NGO Sports Germany

Silvia Raccagni is a versatile brand marketing and strategy leader with extensive experience across sport, culture, and sustainability. She has built her career in both Europe and the United States, working across the private sector as well as NGOs. Silvia brings a unique ability to connect ideas from different fields, driving innovative approaches to brand positioning, communications, and stakeholder engagement.


With a background that spans brand strategy, sports marketing, diversity & inclusion, sustainability, and public affairs, Silvia is a dynamic and results-driven professional. She has led diverse, cross-functional teams and thrives in fast-paced, international environments where adaptability and creativity are key to success.


Her expertise includes brand and purpose-driven marketing, internal and external communications, media relations, sustainability initiatives, stakeholder management, and high-profile events. She has also worked extensively in football, gaming, and cultural projects, bringing together her passion for sport and storytelling to create meaningful impact.


Silvia is a strong believer in teamwork and collaboration, with a keen attention to detail and a focus on delivering measurable results. She is passionate about supporting others in defining their goals, building strategies to achieve them, and developing the confidence to lead with authenticity.


As a mentor, Silvia will help mentees strengthen their brand strategy, refine their communication skills, and navigate the intersection of purpose, culture, and business. She brings energy, openness, and a genuine commitment to empowering others to succeed.

Silvia is open for:
some brainpicking 🧠 becoming a sparring partner 🤝 grabbing an occasional coffee ☕ becoming an accountability buddy for goals and achievements 🎯
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