I am an expert in strategic communication and currently serve as the COO at the communication agency o28. Prior to this role, I led the corporate communications at Lidl Slovenia for over 10 years, and previously worked as a member of the teams at a media analysis agency and Telekom Slovenia.

I am drawn to stories -  to people and projects. I seek out energy and sincere desire for transformation towards better and sustainable outcomes. With over 18 years of experience in corporate communication, CSR and sustainable development, I am active in the Slovenian Public Relations Society (PRSS), where I serve as president, and also engage as a mentor in various programs. In my free time, I enjoy diving and caring for my rescued animals.

Together with my teams I received numerous awards. I'm particularly proud of winning the Sporto award for the best sponsorship with Slovenian Paralympic Committee and receiving a special HORUS award, a Slovenian award for sustainable and responsible practices.

Awards

I am proud of the many awards that our communication team has received in recent years in the field of communication excellence, presence on social media, substantive communication, and social responsibility.

• Communication Award Prizma 2016: We received the award for the Lidl Young Winemaker project.

• Communication Award Prizma 2019: Prizma for the project for the integrated reduction of the amount of wasted food """"Food is not for Tjavendan"""".

• Communication Award Prizma 2022: Prizma for communication activities during the Paralympic Games in Tokyo with the Association of Disabled Sports of Slovenia - Slovenian Paralympic Committee

• Sporto 2016 - Best sponsorship with the Association for Sport of the Disabled of Slovenia - Slovenian Paralympic Committee

• Sporto 2022 - Best sponsorship with the Association for Sports of the Disabled of Slovenia - Slovenian Paralympic Committee

• Content Marketing Institute Award 2017, 2019:

• The award for the best publication among traders for Lidl's corporate customer magazine Preprosto

• 2019 - Ranking among the final 6 finalists in the category of the best content marketing projects of the year.