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kununu - part of New Work SE

Yenia Zaba

VP Global Communications & Brand
kununu - part of New Work SE
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General Management, Marketing / Communications / PR / Advertising

Austria

English, German, Spanish

Medium-sized business (<250 employees)

C-level executive

c-level

"If there is a problem, there is a solution. Otherwise it wasn't a problem in the first place."

fairness transparency directness
Yenia can support with:
Decision-making Brand development & communication Coaching Confidence building Crisis management Intercultural communication Interpersonal skills Leadership skills Public speaking Team management & leadership
Yenia's work experience:
General Management Marketing / Communications / PR / Advertising Manager C-level executive Coach / Trainer Working parent Micro business (<10 employees) Small business (10-50 employees) Medium-sized business (<250 employees) Corporate (>250 employees) Startup Austria

Yenia is VP of Global Communications & Brand at kununu, the leading employer rating platform in Germany, Austria and Switzerland.


Originally from Spain, she has also lived in Peru, attended university in the US and later moved to Germany to start her professional career. Yenia's main focus the first years was on communications in the tourism sector, starting as a trainee in a PR agency and becoming the PR director later on. She then switched to in-house running external comms for Starbucks Germany for 2 years before moving to Amsterdam and running comms for Starbucks EMEA. The international part of the job tickled her interest in cross-cultural communications, which is why she joined Netflix at a time when the streaming giant was basically a startup in EMEA. In her first role she ran comms for DACH (Germany, Austria and Switzerland) as well as for Iberia (Spain and Portugal). After a short maternity break, Yenia joined the international expansion team and launched Netflix in several other countries (i.e. Poland, South Africa, Israel, Romania, Greece, etc) as well as running comms for Scandinavia and Benelux.


After 3 years at Netflix, Yenia switched to the e-scooter service provider Bird, launching the service in several European countries as well as running the communications at a local level.


Since 2019 she is based in Vienna and is part of the kununu leadership team. This role catapulted her into a challenging but very rewarding leadership position, where she had to build a team from scratch and expand the areas of expertise as kununu continues writing its success story.


Yenia is married and she and her wife have two kids (8 and 6 years old). She loves traveling, learning languages and baking, as well as empowering other women to dare more, climb more, demand more and receive more.

Yenia is open for:
some brainpicking 🧠 becoming a sparring partner 🤝 grabbing an occasional coffee ☕ doing regular check-ins ✅ connecting and networking 🛜
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