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kununu - part of New Work SE

Yenia Zaba

VP Global Communications & Brand
kununu - part of New Work SE
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💼

General Management, Marketing / Communications / PR / Advertising

🌍

🏢

Austria

English, German, Spanish

Medium-sized business (<250 employees)

📈

C-level executive

unavailable for this batch

"If there is a problem, there is a solution. Otherwise it wasn't a problem in the first place."

fairness transparency directness
Yenia can support with:
Decision-making Brand development & communication Coaching Confidence building Crisis management Intercultural communication Interpersonal skills Leadership skills Public speaking Team management & leadership
Yenia's work experience:
General Management Marketing / Communications / PR / Advertising Manager C-level executive Coach / Trainer Working parent Micro business (<10 employees) Small business (10-50 employees) Medium-sized business (<250 employees) Corporate (>250 employees) Startup Austria

Yenia is VP of Global Communications & Brand at kununu, the leading employer rating platform in Germany, Austria and Switzerland.


Originally from Spain, she has also lived in Peru, attended university in the US and later moved to Germany to start her professional career. Yenia's main focus the first years was on communications in the tourism sector, starting as a trainee in a PR agency and becoming the PR director later on. She then switched to in-house running external comms for Starbucks Germany for 2 years before moving to Amsterdam and running comms for Starbucks EMEA. The international part of the job tickled her interest in cross-cultural communications, which is why she joined Netflix at a time when the streaming giant was basically a startup in EMEA. In her first role she ran comms for DACH (Germany, Austria and Switzerland) as well as for Iberia (Spain and Portugal). After a short maternity break, Yenia joined the international expansion team and launched Netflix in several other countries (i.e. Poland, South Africa, Israel, Romania, Greece, etc) as well as running comms for Scandinavia and Benelux.


After 3 years at Netflix, Yenia switched to the e-scooter service provider Bird, launching the service in several European countries as well as running the communications at a local level.


Since 2019 she is based in Vienna and is part of the kununu leadership team. This role catapulted her into a challenging but very rewarding leadership position, where she had to build a team from scratch and expand the areas of expertise as kununu continues writing its success story.


Yenia is married and she and her wife have two kids (8 and 6 years old). She loves traveling, learning languages and baking, as well as empowering other women to dare more, climb more, demand more and receive more.

Yenia is open for:
some brainpicking 🧠 becoming a sparring partner 🤝 grabbing an occasional coffee ☕ doing regular check-ins ✅ connecting and networking 🛜
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Check out our FAQ below or drop us a line, we're answering all your questions.

  • Does the mentoring program cost anything?
    Nope - but you do have to be an inner circle member at the female factor. The membership starts at 1 € a day. For more info visit our membership page.
  • Can I apply for more than one mentor?
    Yes, you can apply for up to three mentors. Please note, every mentor requires a personalized motivation letter.
  • I'm having trouble deciding who to apply for, how do you pick a good mentor?
    That all depends on your career goals for the upcoming months- so ask yourself where do you want to be in half a year or year from now. Do you want to expand your company in a certain field? Start your own company? Or side business? Do you want to gain a particular skill set? Or maybe you want to move up within your corporation? Choosing a good mentor FOR YOU depends on a lot of things. But we’ve seen that a good mentor mentee relationship and successful outcomes mainly depends on good chemistry aka. you two get along and that the person can give you relevant advice and know-how that will help to excel in YOUR personal career. So ask yourself: “Will I vibe well with this person?” “How is their career and experience relevant to mine?” “How will it help me get to where I want to be in a certain period of time?” "How could my mentor actually benefit from my knowhow and skillset?"
  • How long is the mentoring program?
    The official mentoring period is for half a year. The current mentoring batch is running until December 2024. The fall batch will have applications open in October, and the batch itself will run from November 22, 2024 through to May 2025. However, some of the mentors will still be happy to support you after that period or even become friends.
  • Can I apply for a mentor who lives in another city?
    Absolutely. We encourage you to apply for mentors in other cities as well, especially if you have a certain goal, eg. expanding or establishing a business there or looking for a job in another country or if you're eager to get to know another culture.
  • How can I become a mentor myself?
    If you feel you would be a good fit, you can reach out to us here.
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