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Claudia Ostermann-Schabata
RTL AdAlliance

deputy managing director, ppa

claudia ostermann-schabata

RTL AdAlliance · 🇦🇹 Austria

Marketing / Communications / PR / AdvertisingCoachingCommunity Building / ManagementEvent ManagementGeneral ManagementMediaCorporate (>250 employees)Micro business (<10 employees)Small business (10-50 employees)
Always stay true to yourself and pursue your goals.

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what claudia stands for

empowermentadaptabilityintegrity

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marketingevent managementmediacoachingleadership

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about claudia

As Deputy Managing Director and Member of the Board at RTL AdAlliance Austria, I combine classic management responsibilities with a strong focus on thought leadership, communication & branding, people, and media projects. My focus lies on strategic leadership, organizational development, strengthening the company’s market positioning and shaping a strong internal and external narrative.

My journey at RTL AdAlliance began in 2012 (at IP Österreich) as an Executive Assistant. Since 2017, I have been responsible for building, leading, and continuously evolving the marketing department.

With a background in the media and film industry in marketing and PR, I thrive in a dynamic environment. I embrace a growth mindset—constantly learning, adapting, and encouraging those around me to see challenges as opportunities. My job is diverse and challenging, and I particularly enjoy mentoring and developing employees. Supporting young professionals and fostering talent has become a key passion of mine.

Looking ahead, I aim to drive innovation and expand leadership mentoring. Sharing my expertise in brand strategy, media innovation, and leadership allows me to make a lasting impact—and continuously grow through collaboration and feedback.

On a personal note, my most fulfilling role since last year has been being a mom to my little daughter – my greatest joy.

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