sashka regina hanna

Sashka Regina Hanna is THE TALENT AGENT for BRANDS—not products, but the visionaries behind them.
As an International Cultural Brand Strategist, Behavioural Psychology, and Edutainer, she works with creative visionaries in the lifestyle market who refuse to compromise their identity for market acceptance. She helps them go from overlooked to inevitable—not by fitting in, but by becoming unforgettable.
Her signature methodology? NUDGE®.
This isn't feel-good fluff wrapped in spiritual language. It's behavioural psychology meets cultural strategy. Here's why it works: neuroscience shows us that people don't buy what you do—they buy who you are when they sense authenticity. Mirror neurons fire when we detect genuine self-expression. Your audience doesn't need another polished professional; they need you, unfiltered and unapologetic.
Sashka's work lives at this intersection: where psychology, culture, and commerce collide.
NUDGE® creates brands tailored to the entrepreneur, not the profession—because in a saturated market, category fit gets you ignored while category creation makes you a movement.
Author of Soul'd Out: Your Guide to Finding Your Life Purpose (including a 50-page workbook), Sashka has trained as an award-winning actress, dancer, singer, consumer behaviourist, marketer, and advertiser—equipping her to see what most strategists miss: Brand isn't what you sell. It's how you make people feel about themselves.
She's empowered hundreds of clients, students, and audiences to transform their life purpose into their competitive edge, turning the very thing that makes them "different" into the reason they dominate.
Featured in Forbes, Yahoo Finance!, BuzzFeed, and across international summits, Sashka operates between South Africa (her birthplace), London, and the Tyrolean Alps.