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hybrid work: how to unlock happiness & higher productivity

In a rapidly evolving work landscape, we're not just looking at where we work, but how work can actually make us happier and more productive. Alisa Kapic, Country Director at IWG Austria, is at the forefront of shaping this future. With a finger on the pulse of global shifts towards more fulfilling work environments, Alisa shares her insights on creating spaces and workplace cultures that not only boost well-being for millions but also pave the way for significant environmental benefits. Join us as we dive into a conversation about turning the work we do into a source of joy and efficiency.


Alisa Kapic


In this exclusive conversation, Alisa Kapic, Vice President of Sales for Europe North and Country Director for Austria at IWG, provides deep insights into the challenges and victories of embracing hybrid work in today's rapidly evolving landscape. With IWG leading the charge, Alisa sheds light on the transformative journey toward a future of work that prioritizes flexibility, productivity, and employee well-being.


Hybrid work is more than a trend; it's a response to a deep-seated desire for balance and fulfillment in our work lives.

the status quo of hybrid work


"The shift towards hybrid working marks the most significant workplace revolution since the email," states Alisa. The migration towards hybrid work is a megatrend. IWG, is a pioneer of this trend, promoting flexible working for over three decades. The company currently aids more than eight million individuals and their businesses in achieving greater productivity, wherever they find most convenient. IWG's rapid growth, including the addition of over 900 locations in a single year, reflects the soaring demand for flexible work solutions. Alisa points out, "Hybrid work is more than a trend; it's a response to a deep-seated desire for balance and fulfillment in our work lives." According to Alisa, between 30% and 40% of white-collar workers are set to embrace this model permanently, a change supported by IWG's unprecedented growth.



the strategic advantage of hybrid work


The transition to hybrid work offers a multitude of benefits that extend far beyond individual well-being:


  • boosted employee productivity: Highlighting the productivity leap afforded by hybrid work, Alisa points to compelling data that underscores the model's effectiveness. "Our experience aligns with global findings—hybrid workers show remarkable efficiency, contributing significantly to team and organizational goals," she remarks.

  • enhanced work-life balance: With hybrid models, employees enjoy greater flexibility, directly influencing their satisfaction and loyalty. Alisa emphasizes, "The ability to blend work with personal life seamlessly is a cornerstone of the hybrid model, leading to happier, more engaged employees."

  • reduced carbon footprint: Alisa also draws attention to the environmental upside of hybrid work, including the dramatic cutback in daily commutes. "Adopting hybrid work practices is a step towards a greener planet, reducing emissions and conserving energy," she notes.

  • dynamic corporate culture: The adaptation of corporate culture to fit a hybrid working world is crucial. "Fostering a sense of belonging and innovation, regardless of physical location, is vital for maintaining a strong corporate identity," Alisa advises.


key strategies to make hybrid work


As we embrace the shift to hybrid work, the journey presents a series of challenges and opportunities. Navigating this landscape requires more than just good intentions; it demands actionable strategies. Alisa Kapic, drawing from her deep well of experience, shares invaluable insights for those ready to make hybrid work truly work.


  • prioritize communication: Maintaining clear and consistent communication is more critical than ever in a hybrid setup. Alisa suggests, "Use regular check-ins and virtual meetings to ensure that every team member feels included and informed. It's not just about keeping everyone on the same page—it's about fostering a sense of community and belonging, even from a distance."

  • invest in technology: The right technology stack is foundational for hybrid work success. "Investing in secure, user-friendly collaboration tools not only boosts productivity but also bridges the gap between remote and in-office teams," Alisa highlights. "Tools like video conferencing, project management software, and digital whiteboards can mimic the in-office experience, making remote work more efficient and engaging."

  • foster a culture of trust: Building trust within hybrid teams is essential for their success. "Encourage autonomy and empower your employees by focusing on outcomes rather than micromanaging their schedules," advises Alisa. "This trust-based approach not only enhances employee satisfaction but also drives accountability and performance."

  • support well-being: The well-being of employees should be a top priority in a hybrid work model. "Promote a culture that values mental health and work-life balance. Offer flexible schedules, encourage regular breaks, and provide access to wellness programs," Alisa recommends. "When employees feel supported in all aspects of their lives, they're more engaged and productive."

  • customize workspaces: Adapting physical office spaces to meet the needs of hybrid work is crucial for fostering innovation and collaboration. "Design spaces that are flexible and multifunctional, with areas for quiet work as well as collaborative zones," Alisa notes. "Consider the ergonomics and technology needs of your teams to create an environment that supports a variety of work styles and preferences."


As we step into the future of work, it’s clear that the game has changed. IWG is championing a work revolution that’s not just about clocking in hours but fundamentally enhancing how we feel about work itself with happier employees, skyrocketing productivity, and an eco-friendly approach. This isn’t just about adapting to change—it's about seizing the opportunity to create work environments where joy, efficiency, and environmental consciousness are part of the daily routine.

The future is all about spaces where people don’t just work—they flourish.



about Alisa:

Alisa Kapic, IWG’s Vice President of Sales for Europe North and Country Director for Austria, has spent over 18 years shaping the serviced office real estate sector across various regions. Her journey in the industry, which began after her role with an American Telecommunications Distributor in Memphis, TN, has been marked by her advocacy for hybrid work. Alisa champions the transformative impact of flexible working on productivity, employee well-being, and environmental sustainability. Her international experience has underscored the importance of adaptability and cultural understanding in her career success. Outside of work, Alisa is a dedicated athlete, mother and spouse.


about IWG:

IWG has been at the forefront of flexible working for more than 30 years and today helps more than eight million people and their businesses to work more productively wherever is most convenient.

IWG has a global network of approximately 4,000 flexible workspaces spanning brands including Regus, Spaces, Signature and HQ. It is located in every major town, city and transport hub worldwide, so start-ups, global companies, and every business in-between can work wherever they need. IWG works with over 83% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers. Wanna explore IWG or Spaces? Get a discount here.

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