

vice president technical sales and cto
sabine holl
IBM · 🇦🇪 United Arab Emirates
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corporate world
“seasoned IBM executive with over 25 years of experience”
board & c-suite exposure
“Vice President Technical Sales and CTO”
founded a company
“co-founder of a social enterprise”
led a large team
“leading large and diverse teams of specialists”
built something from 0→1
“introducing first of a kind technologies and digital solutions”
built a career abroad
“across multiple regions and markets”
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about sabine
Sabine Holl is a seasoned IBM executive with over 25 years of experience in technical sales, solutioning, and innovation across multiple regions and markets. She is currently the Vice President Technical Sales and CTO for Middle East and Africa, leading large and diverse teams of specialists, architects, and advocates who help IBM's clients accelerate and transform their business leveraging Hybrid Cloud and AI.
Sabine has a proven track record of building organizations, developing talent, and delivering results in complex and dynamic environments. She started her career as a mainframe services consultant in IBM Austria, where she became a subject matter expert and a certified IT specialist, publishing several books and teaching workshops worldwide. She then expanded her scope and impact by introducing first of a kind technologies and digital solutions to new and emerging markets in Central/Eastern Europe, Russia, Middle East and Africa. She is also a co-founder of a social enterprise that provides education and food security in Kenya. Sabine is passionate about innovation, inclusion, and growth, and strives to empower her teams and clients to achieve their full potential.
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